Growth Marketing Lead

About the job

Key Responsibilities

1. Develop and execute growth strategies across the entire customer journey from acquisition to retention.

1. Build and scale marketing channels including paid advertising, SEO, content marketing, email marketing, partnerships, social media, and referral programs.

1. Plan, execute, and optimize marketing campaigns using data-driven decision-making.

1. Identify high-performing acquisition channels and continuously improve campaign performance.

1. Analyze customer acquisition costs, conversion rates, customer lifetime value (LTV), return on ad spend (ROAS), and other growth metrics.

1. Design and execute growth experiments while continuously testing new strategies.

1. Collaborate with product, sales, and leadership teams to align marketing initiatives with business objectives.

1. Build scalable marketing processes and contribute to long-term growth planning.

Skill(s) required

Marketing

Who can apply

Only those candidates can apply who

1. have minimum 1 years of experience

Other requirements

1. Demonstrated experience taking a product, startup, or business from its early stages to significant market growth.

1. Strong understanding of customer acquisition, retention, and revenue growth strategies.

1. Experience managing both paid and organic marketing initiatives.