About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the Role: Drive user acquisition, engagement, and retention for our digital gold products, accelerating growth and market penetration. Responsibilities: - Develop and execute data-driven growth strategies to increase user adoption and transaction volume for digital gold offerings. - Design and implement A/B tests and experiments to optimize user funnels and improve key metrics. - Analyze user behavior and identify opportunities for product enhancements and marketing campaigns. - Collaborate with marketing, product, and engineering teams to implement growth initiatives. - Monitor and report on key performance indicators (KPIs) and provide insights to stakeholders. - Identify and leverage new channels and partnerships to expand user reach. - Implement user feedback loops to improve product experience and increase customer loyalty. - Focus on increasing repeat purchase rates, and overall customer lifetime value. Requirements: - 3-4 years of experience - Proven experience in product growth or growth marketing, preferably within the fintech or e-commerce industry. - Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics, SQL). - Experience with A/B testing and experimentation. - Understanding of user acquisition and retention strategies. - Familiarity with digital marketing channels and techniques. Experience in the gold or financial services industry is a must. - Excellent communication and collaboration skills. - A data-driven and results-oriented mindset. Why join us? A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!