Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability.
About the Team-
Paytm is building a full stack AI platform focused on Inference and Agents, enabling large enterprises to deploy AI driven automation across sales, service, operations, and analytics. The Inference and Agentic AI team operates as a cross functional unit spanning engineering, product, data science, business management, and sales, and owns the full lifecycle of AI solutions from opportunity discovery to deployment and scale.
Role Overview Paytm is looking to hire high caliber growth leaders in the Business Management vertical to drive adoption and scale of Paytm AI agents across the mid market merchant ecosystem. This role owns the full SMB merchant growth charter across acquisition, activation, engagement, retention, and reactivation. The role sits at the core of Paytm’s AI charter and involves building two scalable growth engines, DIY digital journeys through Paytm for Business and CRM channels, and assisted adoption through Paytm’s field sales network. The candidate will work closely with product, analytics, sales, and business teams to improve merchant journeys, increase adoption, and drive repeat usage of Paytm AI products. The role requires strong growth thinking, execution discipline, and the ability to convert data, campaigns, and field feedback into scalable adoption playbooks.
Key Responsibilities
Growth Strategy and Business Ownership
Own end to end growth strategy for Paytm AI Agentic products across mid market merchants.
Drive acquisition, activation, engagement, retention, and reactivation across the full merchant lifecycle.
Translate business goals into actionable growth plans, channel strategies, and prioritized initiatives.
Define and track key success metrics across impressions, CTR, leads, activations, conversion, repeat usage, retention, and reactivation.
Build scalable growth playbooks that can be replicated across merchant segments, geographies, and categories.
DIY Digital Growth Own digital adoption through Paytm for Business app placements, CRM, WhatsApp, push notifications, SMS, email, RCS, and other digital channels. Design and execute merchant lifecycle journeys using segmentation, behavioral triggers, nudges, offers, and contextual messaging. Drive funnel optimization across awareness, click through, lead capture, onboarding, first use, and repeat usage. Partner with product and tech teams to improve in app discovery, onboarding flows, conversion journeys, and self-serve adoption. Run structured retargeting and reactivation programs to reduce drop offs and improve adoption.
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Assisted Growth and Field Enablement Work closely with field sales teams including FSEs, TLs, ASMs, and sales operations teams to drive assisted acquisition and activation. Design field adoption playbooks, pitch scripts, training modules, objection handling guides, and merchant education material. Create incentive structures, contests, and performance routines to improve field team participation and conversion. Monitor daily field led performance across leads, activations, conversions, and quality of adoption. Capture field feedback and merchant objections to improve product journeys, pricing, positioning, and campaign messaging.
Experimentation, Segmentation, and Personalization Drive data led experimentation across creatives, channels, offers, pricing, merchant journeys, and field interventions. Build merchant segmentation strategies based on business size, category, geography, transaction behavior, lifecycle stage, and adoption propensity. Use cohort analysis, funnel analysis, and behavioral insights to identify growth opportunities and drop off points. Work with analytics and data science teams to support personalization, propensity models, and recommendation led growth. Translate insights into targeted experiments, product improvements, or lifecycle interventions.
Performance Management and Governance Build dashboards and review cadences to track growth performance across DIY and assisted channels. Own weekly and monthly performance reviews with business, product, analytics, and sales stakeholders. Identify root causes behind underperformance and drive corrective actions with clear owners and timelines. Ensure campaigns, journeys, and field programs follow brand, compliance, and operational guidelines. Lead and mentor growth, campaign, and program teams to ensure strong execution and performance delivery.
Ideal Candidate Profile 4 to 6 years of experience in growth, lifecycle marketing, performance marketing, category growth, field sales marketing, or GTM roles in fintech, SaaS, consumer internet, or B2B platforms. Strong experience owning growth metrics across acquisition, activation, engagement, retention, and reactivation. Hands-on experience with CRM, marketing automation, and digital journey tools such as CleverTap, MoEngage, WebEngage, or similar platforms. Strong understanding of digital funnels, assisted sales motions, and merchant or SMB journeys. Experience working with or influencing field sales teams is strongly preferred. Strong analytical and problem solving skills with comfort in funnel analysis, cohort analysis, A/B testing, and campaign measurement. Ability to manage cross functional stakeholders across product, analytics, sales, business, and operations. High ownership, strong execution discipline, and comfort operating in a fast building environment. Interest in AI agents, automation, and digital journeys.
Skills and Qualifications Strong growth and lifecycle management skills across digital and assisted channels. Ability to build structured growth plans, campaign calendars, channel strategies, and adoption playbooks. Strong analytical skills with working knowledge of funnels, cohorts, retention, conversion, and campaign attribution. Strong understanding of CRM channels including WhatsApp, push notifications, SMS, email, and in app placements. Ability to work with field sales teams and convert product value propositions into simple merchant facing pitches. Strong communication and stakeholder management skills. Proficiency in Google Sheets, dashboards, CRM tools, and AI enabled productivity tools.
Why join us? ● A collaborative output driven program that brings cohesiveness across businesses through technology ● Improve the average revenue per use by increasing the cross-sell opportunities ● A solid 360 feedback from your peer teams on your support of their goals ● Respect, that is earned, not demanded from your peers and manager
Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
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