Group Product Manager - CNS (Synastra)

Experience: 7 to 10 years of product marketing experience

Qualification: B. Pharma + MBA - Marketing OR Pharma. Management

Therapy/Department: CNS therapy (preferred), we are open to consider candidates from any therapy

Industry Preference: Pharma

Job Location: Sun House, Mumbai

Areas of responsibilities:

• Development of marketing and promotional plans for products to support the end consumers’ need

• Ensuring marketing strategy implementation through sales force connect

• Market intelligence through primary research and customer connect

• Collaboration with internal & external media to ensure the proper execution of strategies

• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.

• To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.

• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.

• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.

• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.