At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
What will you do?
The person would be responsible for OTC/X business in select markets in South-East Asia & Indian Sub-continent (ex-India) by partnering with in-country Brand Managers to drive consistent brand & trade strategy execution. This role is responsible for translating global brand direction into strong local activations, ensuring alignment while delivering commercial impact. The incumbent shall manage integrated campaigns, support portfolio growth, and act as a key bridge between global and country teams.
Individual will be expected to work across one or more focus markets such as Thailand, Myanmar, Malaysia, and Bangladesh, depending on business priorities and project needs.
This role will have an international travel requirement of at least 4-6 week-long trips per year.
Areas of Responsibility:
Brand Strategy & Market Alignment
Support development and execution of annual brand plans aligned to regional and country business objectives
Work closely with in-country Brand Managers to adapt global strategy into relevant local initiatives
Ensure consistency of brand positioning, messaging, and visual identity across markets
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Analyze market trends, competitive activity, and consumer insights to identify growth opportunities
Campaign & Activation Management
Lead execution of ATL, BTL and digital campaigns across multiple markets
Coordinate with creative agencies, media partners, and internal stakeholders
Partner with in-country teams to ensure timely rollout of campaigns in retail and pharmacies
Track campaign performance and recommend optimization actions
Sales Enablement & Trade Support
Work with Sales and Trade Marketing to drive strong in-store execution
Support promotional planning and channel-specific initiatives
Budget & Performance Management
Assist in managing brand budgets and monitoring ROI
Track KPIs such as market share, distribution, and campaign effectiveness
Prepare dashboards, reviews, and performance presentations
Innovation and Cross-Functional Collaboration
Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.
Coordinate with business development teams to build business cases for future products
Work closely with Medical/Regulatory, Supply Chain, Digital, CMI, and external agencies
Collaborate with in-country Brand Managers to ensure smooth execution
Educational Qualification:
MBA in Marketing
Experience and Skills:
5-8 years of product & trade marketing experience
Good communication & negotiation skills
Proficient in excel ~ comfortable in managing large data files & analyzing information
Experience working with multiple markets or regional teams preferred
Proven agency management and integrated campaign experience
Relationship oriented & a good collaborator.
Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
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