Senior Group Manager - Higher Education, India Based in Noida/Bangalore Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Role Overview Adobe is seeking a dynamic and strategic head for Higher Education (HED) in India to drive awareness, adoption, and sustained engagement of Adobe Creative Cloud and Generative AI workflows across leading universities, with a particular focus on Film, Design, Media, and Creative Arts institutions. You will act as a trusted advisor and industry insider, building long-term institutional partnerships while designing scalable engagement strategies that embed Adobe tools into academic and creative workflows. What You’ll Do · Academic & Executive Relationships: Build trusted relationships with design and film faculty, chairs, and deans and advise on curriculum modernization, generative AI adoption, and industry-aligned creative workflows. · Engagement Strategy: Define and execute a comprehensive engagement strategy to drive active usage, retention, and depth of adoption of Adobe Creative Cloud and Generative AI across HED institutions with a focus on Film and Design schools and Adobe Express in other Higher Education institutions. · Adoption Programs: Identify and activate key levers of engagement including faculty advocacy, student communities, and curriculum integration. Translate institutional needs into scalable programs that integrate Adobe tools into curriculum, student workflows, and faculty practices. · Industry–Academia Bridge: Bridge the gap between industry expectations and academic delivery, positioning Adobe tools as critical to career readiness. Facilitate collaborations between industry professionals and academic institutions. · Program Development & Execution: Design and lead structured high-impact programs such as industry events, campus events, faculty enablement programs, student ambassador networks, creative challenges, hackathons and showcases, industry-led masterclasses and workshops · Data-Driven Growth: Own and drive key engagement KPIs including Monthly Active Users, feature adoption and usage depth, retention and cohort engagement trends · Cross-Functional Collaboration: Partner closely with cross functional teams across Marketing, Product and Sales teams to align on institutional strategy and growth priorities. Who You Are · Deep industry experience: Proven track record of driving business outcomes (adoption, usage, growth). Understanding of professional design workflows and creative production pipelines, with knowledge of the film industry as a plus. · Executive Influence: Proven ability to influence academic leadership and complex institutions. · AI Leader: Practical and informed perspective on generative AI in creative production. · Cross-Discipline Exposure: Experience working across design, motion, and video creative teams. · Project Management: Lead complex, cross-functional initiatives from strategy through execution—defining scope, aligning teams, managing timelines and resources, and delivering high-impact outcomes in creative and academic environments. · Credentials: 12-15+ years in Media & Entertainment/Creative Industries, Higher Education (Film, Design, Creative Arts), EdTech / SaaS engagement or partnerships roles. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.