Sony Pictures Networks India is seeking a seasoned and result-oriented Group Head – Ad Sales (Sports) to lead revenue strategy and business growth for Sony Sports channels. The role is responsible for driving overall ad sales revenue, shaping market strategy, and building long-term partnerships with key clients and agencies across the ecosystem. The incumbent will play a critical leadership role in defining the sales direction for the sports portfolio, leveraging deep market intelligence, strong industry relationships, and a sharp understanding of client business needs to deliver sustainable revenue growth. Education: Post Graduate Diploma in Management (or equivalent), preferably in Marketing / Sales / Business Administration Experience: 12+ years of experience in Media Ad Sales, with strong exposure to Sports or GEC Linear businesses. Proven track record of managing large revenue portfolios, driving strategic key accounts, and selling high-value impact properties, sponsorships, and integrated brand solutions. Prior experience in leading teams and managing senior client/agency relationships is essential. Sales Strategy & Business Leadership - Lead the annual and quarterly sales planning process for the Sports portfolio, defining revenue strategy, pricing approach, and market prioritization - Translate business objectives into actionable sales strategies aligned with channel and content strengths - Provide strong market intelligence and insights to influence organizational strategy and monetization approach - Identify emerging market trends, category shifts, and competitive movements to proactively shape business direction - Drive content monetization strategy in alignment with the overall sports content roadmap Revenue Ownership & Growth - Own end-to-end revenue delivery for Sony Sports channels across markets and key client segments - Drive consistent achievement and overachievement of annual revenue targets - Identify and unlock high-value revenue opportunities across new and existing clients, agencies, and categories - Lead strategic pitches and negotiations for large-scale deals, sponsorships, and long-term partnerships - Strengthen yield optimization and maximize monetization across inventory and offerings - Monitor business performance metrics and drive corrective actions to ensure sustained growth Client & Agency Leadership - Build, nurture, and expand senior-level relationships with key clients, media agencies, and brand custodians - Act as a strategic advisor to clients by understanding their business objectives and delivering customized media solutions - Drive long-term partnerships and multi-year revenue commitments - Lead key account strategies to grow wallet share and deepen engagement across categories - Ensure high levels of client satisfaction, retention, and relationship depth Cross-Functional & Team Leadership - Lead and mentor the ad sales team, ensuring strong execution discipline and performance orientation - Collaborate closely with channel, content, marketing, finance, and sales operations teams to ensure seamless execution - Drive alignment with internal stakeholders to ensure optimal inventory utilization and revenue realization - Oversee receivables discipline in coordination with finance teams to ensure healthy cash flow Key Metrics - Overall revenue achievement (portfolio ownership) - Growth in new business and strategic accounts - Wallet share expansion across key clients - Yield optimization and monetization efficiency - Collection efficiency and credit control - Client retention and long-term deal conversions Behavioural Competencies - Strategic thinking and business foresight - Strong leadership and team development capability - High-impact influencing and negotiation skills - Execution ownership and accountability - Strong client-centric mindset - Ability to thrive in a high-performance, target-driven environment Technical Competencies - Deep understanding of broadcast, sports, and digital media ecosystem - Strong grasp of sports content monetization models and advertiser behavior - Expertise in media sales, sponsorships, and integrated brand solutions - Strong awareness of competitive landscape and evolving market dynamics - Financial acumen related to revenue forecasting, yield, and deal structuring Why Join Sony Pictures Networks India Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment Private Limited and an indirect wholly owned subsidiary of Sony Group Corporation, Japan, is one of India’s leading media and entertainment networks. SPNI operates a diverse portfolio of 28 premium SD and HD channels across entertainment, movies, sports, kids, and factual entertainment, along with its digital streaming platform Sony LIV. The network reaches over 700 million viewers in India and is available across 150+ countries worldwide. The Sports Network is a flagship growth driver, offering premier properties and a strong portfolio that continues to shape India’s sports viewing and advertising ecosystem. SPNI is widely recognized as an employer of choice and has received multiple industry accolades for inclusion, learning culture, and employee engagement excellence.s across platforms.