1. Conceptualize and design digital creatives for websites, social media, and ads (Meta, Google, Amazon, etc.) 2. Design visual assets for campaigns, festive promotions, and influencer collaborations 3. Create packaging layouts, product labels, and print collaterals aligned with brand guidelines 4. Develop visuals for email campaigns, newsletters, and product launch materials 5. Collaborate with marketing and content teams to ensure brand consistency across platforms 6. Keep a close eye on D2C trends, visual storytelling styles, and competitor design languages 7. Adapt creatives for multiple formats- static, motion, and video (if basic motion skills available)