Google & Meta Ads Expert

About the job

Hypronline.comPPC & Paid Advertising Specialist Gurgaon On-site34 Years ExperienceGoogle Ads + MetaIndian & International Markets ABOUT HYPRONLINEHypronline.com is a fast-growing digital marketing agency managing performance-led campaigns for clients across India, Singapore, Dubai, and Australia. We're building a world-class paid advertising capability and are looking for a specialist who can own campaigns, chase numbers, and deliver measurable results not someone looking for a comfortable seat. ABOUT THE ROLEThis is a hands-on, high-ownership role for a performance marketer who lives inside Google Ads and Meta Ads Manager every day. You will run paid campaigns for our clients primarily B2B lead generation across multiple international markets. You'll work directly with senior leadership and will be expected to think, optimise, and report as though every rupee of ad spend is your own. KEY RESPONSIBILITIESCampaign managementPlan, build, and manage end-to-end paid campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads (Facebook & Instagram)Manage live campaigns simultaneously across multiple clients in India, Singapore, Dubai, and AustraliaExplore and scale additional paid channels where relevant LinkedIn Ads, Bing Ads, and programmaticOwn campaign structure, ad group hierarchy, keyword strategy, and budget pacing from day oneLead generation & performanceDrive B2B lead generation campaigns with a sharp focus on CPL, CPA, and ROI not just impressions and clicksContinuously test and refine ad creatives, landing page variants, CTAs, and audience segmentsSelect and manage bidding strategies (manual CPC, tCPA, tROAS, Max Conversions) based on campaign stage and objectiveWork closely with creative and sales teams to improve lead quality and funnel conversion ratesAnalytics & optimisationSet up and maintain conversion tracking via Google Tag Manager, GA4, and Meta Pixel correctly and verifiablyMonitor daily performance data and make rapid, data-backed optimisation decisions without waiting to be promptedRun structured A/B tests on headlines, creatives, audiences, and landing pages with documented hypotheses and outcomesAnalyse search term reports, auction insights, and audience overlaps to identify inefficiencies and opportunitiesReporting & communicationPrepare weekly and monthly performance reports covering spend, leads, CPL, CPA, ROAS, and lead quality metricsPresent results and strategic recommendations clearly to senior leadership and client stakeholdersFlag budget risks, underperformance, and new opportunities proactively never wait to be askedContribute to building Hypronline's paid advertising processes, frameworks, and internal best practices WHAT WE'RE LOOKING FOR EXPERIENCE2-3 years in PPC and paid performance marketingAgency background strongly preferredProven B2B lead generation results numbers, not just claimsExperience running campaigns for India, Singapore, Dubai, Australia, or UK marketsBased in or willing to relocate to BangalorePLATFORM EXPERTISEGoogle Ads Search, Display, PMax, YouTube, ShoppingMeta Ads Manager campaigns, ad sets, creative testingGoogle Analytics 4 and Google Tag ManagerMeta Pixel and Conversions API setupGoogle Merchant Centre (advantage)LinkedIn Ads (advantage)CORE SKILLSKeyword research and negative keyword disciplineAudience segmentation and lookalike buildingBid strategy selection and budget managementAd copywriting for performance (not just brand)Conversion tracking setup and quality assuranceStructured A/B testing methodology and reportingTHE RIGHT MINDSETPerformance-obsessed CPL and ROAS feel personalHighly analytical and comfortable in spreadsheets and dashboardsFast mover fixes problems before being told toMulti-client capable context-switching is second natureCommunicates results and business impact, not just activity NICE TO HAVEGoogle Ads certification Search, Display, or Performance MaxMeta Blueprint certificationExperience with reporting tools Looker Studio, Supermetrics, or similarFamiliarity with CRM integrations for lead tracking (HubSpot, Zoho, or Salesforce)Understanding of landing page best practices and basic conversion rate optimisation principlesExperience with B2B sectors such as SaaS, professional services, real estate, education, or healthcare WHAT YOU'LL GETHands-on ownership of real budgets across international markets the kind of exposure most agencies don't give at this experience levelDirect access to senior leadership your work is seen and your recommendations are acted onA results-first culture where performance is rewarded, not just seniority or time in seatThe opportunity to help shape Hypronline's paid advertising practice from the ground upA sharp, high-energy team at our Bangalore office HOW TO APPLYSend your resume along with a brief note (23 lines) sharing one campaign result you are genuinely proud of the objective, what you did, and the outcome in numbers to careers@hypronline.com.