GN - SONG - Service - Salesforce Platforms-Manager

Job DescriptionJob Title -  GN - SONG - MT - Industry-Retail- Senior ManagerManagement Level : 6-Senior ManagerLocation: Gurgaon, Mumbai, BangaloreMust have skills: Omni-channel marketing activation, Data driven marketing, Customer Experience & Journey Development, Next Best Action Marketing, Mar-Tech StrategyGood to have skills: Marketing

• Job Summary:

The Retail Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Retail clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills.

Roles & Responsibilities: •      Develop relevant retail personae and journey designs. Identify key moments of truth that lead to     differentiated retail experiences

• Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.
• Plan, design, and execute all web, SEO/SEM, database marketing material: Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.
• MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
• Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.
• Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.
• Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project
• Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams.
• Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry.
• Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials.Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset

Professional & Technical Skills: