Global Influencer Marketing

About the job

About SWATI SWATI is a premium coloured lens brand, Swedish at heart and global by nature. We make lenses for people who use style to express every side of themselves, and we are building a brand around the freedom to be your own kind of beautiful. Headquartered in Sweden, we operate across 100+ markets, which means the work is genuinely international and moves fast. We are a startup in growth mode, and that is the whole point. This is a team where your work ships, gets seen, and shapes where we go next. No endless layers, no waiting around. If you want real ownership and the room to build, you will feel right at home. We are growing fast, and we want sharp, creative people to grow with us. The Role We are looking for a sharp, relationship-driven Influencer Marketing Executive with 35 years of experience to own SWATI's creator engine end to end. This is not a hands-off coordination role. You will find the right creators, brief them well, run outreach that gets replies, and turn the content that comes back into a steady stream of high-performing UGC for our paid and organic channels. If you understand what makes a creator partnership convert, not just look good, and you can run a pipeline across multiple markets without dropping a thread, we want you on our team.

Key Responsibilities

• Creator Sourcing & Selection: Find and vet creators on Instagram, TikTok, and YouTube who fit SWATI's audience, look, and conversion goals. Keep a talent pipeline across our key markets, balancing reach, relevance, quality, and budget.
• Briefing & Creative Direction: Write clear, on-brand briefs that set the hook, format, and deliverables without flattening the creator's voice. Every brief should reflect SWATI's tone and what we know performs.
• Outreach & Relationship Management: Run outreach and negotiation that earns replies and builds lasting relationships, not one-offs. Own it from first contact through contracting, delivery, and follow-up.
• Content Review & Feedback: Review content against the brief and brand standards, give specific feedback, and know when it's ready to ship versus needs another round.
• Cross-Functional Collaboration: Work closely with performance marketing and creative so content lands where it's needed, on time and on brief. Bring ideas. This team moves fast and values input at every level.
• Brand Consistency: Make sure every partnership and asset feels unmistakably SWATI, across paid and organic, video and static, and all 100+ markets.

What We're Looking For

• Influencer Marketing Experience: 35 years running creator programs, ideally in D2C, beauty, or lifestyle. You can source, vet, and manage creators end to end.