Freelance Writer (Comedy, Lifestyle Etc )

About the job

Company Description: Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roofenabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work. Role Overview We are looking for a witty, culturally aware and highly creative Comedy Writer to develop engaging, humorous and relatable content for social media video formats such as Instagram Reels, YouTube Shorts and YouTube videos. The ideal candidate should have a strong sense of observational humour, satire, everyday storytelling and internet culture, with the ability to create content that resonates deeply with Gen Z and millennial audiences.

Key Responsibilities

• Conceptualise and write original comedy-led content ideas for social-first video platforms.
• Develop sharp, entertaining and relatable scripts rooted in everyday situations, cultural observations and trending topics.
• Write across multiple formats including sketches, dialogues, monologues, spoof concepts, situational comedy and short-form scripts.
• Bring together humour, storytelling and cultural relevance to create highly engaging content.
• Collaborate closely with directors, creators, editors and production teams to execute content seamlessly.
• Stay updated on pop culture, social media trends, memes, internet behaviour and audience preferences.
• Adapt writing style basis different creators, platforms and brand tonality.
• Brainstorm new recurring formats, characters and series ideas that can be scaled across platforms.

Required Skills & Competencies

• Proven experience as a Comedy Writer, Script Writer or Content Writer in a digital-first environment.
• Strong understanding of Gen Z and millennial culture, humour, language and social media behaviour.
• Excellent command over English, with the ability to write natural, conversational and impactful scripts.
• Ability to write sharp punchlines, relatable humour and compelling storytelling.