About the Role - This is not a conventional Executive Assistant role. - This is a Founder’s Office position for a new-age FoodTech / D2C venture. - You will work directly with the Founder on building and scaling a modern consumer brand — combining product, distribution, branding, and technology. - Your role will cut across strategy, execution, product thinking, and market understanding. - One day could involve analyzing D2C brands or quick commerce trends. - Another could mean coordinating launches, working with vendors, or preparing for key meetings. - If you enjoy building, learning, and operating in ambiguity, this role is for you. What You’ll Do - Work closely with the Founder on building and scaling a Food/D2C brand - Conduct deep research on D2C brands, consumer trends, pricing, and competition - Analyze channels like Blinkit, Instamart, Amazon, and offline retail - Use AI tools to create structured notes, product ideas, and growth experiments - Contribute to product development, packaging, and positioning - Coordinate vendors, partners, and cross-functional teams - Prepare presentations, briefs, and launch plans - Engage with founders, operators, agencies, and distributors - Act as a force multiplier across strategy and execution What We’re Looking For - 2–5 years of work experience (D2C / FMCG / FoodTech / Consulting / Startups - preferred) - MBA (preferred) after work experience from a reputed institute - Exposure to consumer brands / go-to-market / growth / operations - Street-smart and curious with strong problem-solving ability - Ability to go deep into consumer behavior and trends - Strong research, structuring, and writing skills - Comfortable with AI tools, data, and digital workflows - High ownership, reliability, and execution bias - Ability to thrive in an unstructured, fast-moving environment This Role is Perfect For You If - You’ve had some work experience and now want a high-learning, high-impact role - You want to build a D2C/consumer brand from the ground up - You enjoy working at the intersection of strategy and execution - You are excited about food, brands, and consumer insights - You want direct exposure to the Founder and decision-making