At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.
Skillsoft accelerates growth in India, and we’re hiring an experienced Senior Field & Event Marketing Manager based in India to craft and execute Field Marketing and campaign strategy alongside a Field Marketing Manager. In this exciting Individual Contributor role, you will have the opportunity to work closely with the current Field Marketing Manager resource. You’ll own India’s event strategy, budgets, stakeholder relationships, and reporting, while partnering closely with India sales leadership and global marketing to run integrated demand generation programs for the region. This role is ideal for a tech marketing leader who understands how to win in India through standout experiences and disciplined pipeline impact!
Key Responsibilities
India Event Strategy Ownership: Build and own the India events plan (field events, executive roundtables, customer/partner forums, industry conferences) aligned to regional pipeline targets and priority accounts
Demand Gen Program Leadership (India): Partner with India sales to create integrated demand gen strategy around events (pre-event outreach, account-based invites, nurture, BDR/sales follow-up) that drive qualified meetings and sourced/influenced pipeline
Sales & BDR Alignment: Align sales and BDR teams to a single mission-focused direction for roles & responsibilities, follow-up strategy, and clear handoffs to ensure engagement is effectively converted into meetings and opportunities
Budget, Vendors & Procurement: Own India field marketing budgets and forecasting; negotiate with venues and suppliers as-needed alongside the Field Marketing Manager
Measurement & Pipeline Attribution: Define success metrics (registrations, attendance, meeting set, lead/opportunity contribution, pipeline sourced/influenced); track performance in CRM/marketing automation; and share clear readouts and recommendations
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Stakeholder Relations: Be the key point of contact for Skillsoft APAC stakeholder relationship with India regional VP of Sales and EVP of APAC Sales. Responsible for reporting, building trust, and ensuring clear and effective communication at all times
Skills & Qualifications Required
12+ years of professional B2B Marketing Strategy experience, with deep ownership of in-person events/field marketing programs in India (enterprise/SaaS preferred)
Expert understanding of India enterprise buyer journeys, tech marketing channels, and regional nuances across major metros (e.g., Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune)
Experience in and ability to independently run complex event programs end-to-end and influence senior stakeholders (sales leaders, executives, partners) without direct authority
Excellent program management skills (communications, budgets, timelines, vendors, risk management) with a strong bias for measurable outcomes and continuous optimization
SaaS or enterprise technology marketing experience strongly preferred, including familiarity with long sales cycles and multi-stakeholder buying committees
Strong event production instincts and vendor/agency negotiation skills (AV, fabrication, experiential, F&B, venues) with attention to detail and brand standards
ABM and digital campaign experience required, with a track record of integrating these motions with in-person events to drive pipeline
Superb written and verbal communication skills and ability to manage multiple internal stakeholders, set and align to stakeholder expectations, and provide concise reporting
Ability to travel across India as needed for events (typically up to 25–35%)
MORE ABOUT SKILLSOFT:
Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.
Thank you for taking the time to learn more about us. If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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