EXECUTIVE II - WOOD FINISHES TECHNOLOGIST

External Job Description

Business objective

• Aid frontline sales workforce in Retail and Project Sales by means of creating awareness on wood coatings product features and selling points

Stakeholder Management

• Plan and conduct trainings on wood coatings products for Contractors, applicators, architects and furniture manufacturers to impart technical clarity and demonstrate product strengths

• Influence existing dealers as well as non-APL dealers in expanding product portfolio and assist them in selling wood coatings products by means of technical briefing sessions through shop meets

Market Intelligence:

• Aid Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market

• Devise ways in which these product strengths can be communicated to the consumers and influencers

Quality Assurance:

• Provide on-site training as per requirements shared by verticals to ensure right application of products at the site

• Perform the quality checks of wood coatings sample panels before providing to stakeholders like contractors, architects etc.

• Design the collaterals of wood coatings products and improvise the content to highlight product strengths

Customer Complaints

• Assist all the verticals in handling complaints related to wood coatings products that could not be solved at their level