Email Marketing Senior Principal

About Us:

HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash, Close & Reconciliation, Consolidation & Reporting, Accounts Payable, B2B Payments, and Treasury. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more. HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester.

Key Responsibilities:

• Own end-to-end email marketing strategy and execution across cold outreach, nurture, reactivation, and pipeline acceleration programs.

• Continuously refine email messaging, sequencing, and targeting to improve conversion at every stage of the funnel.

• Identify bottlenecks and inefficiencies from MQL to SQL, and drive data-backed solutions to close gaps.

• Design, maintain, and leverage email and funnel dashboards to track engagement, conversion, and pipeline impact.

• Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs.

• Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC).

• Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast.

• Ensure strong fundamentals around deliverability, compliance, list hygiene, and sender reputation.

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