Ecommerce Marketing Manager

About the job

About the Role

Were looking for a data-driven Growth Marketing Sr/Executive (Marketplaces) to plan, execute, and optimize paid media campaigns across Amazon, Flipkart, Myntra & Nykaa. Youll be responsible for driving visibility, sales, and market share for our products, while ensuring campaigns deliver optimal ROAS . Key Responsibiliti es

1. Campaign Strategy & Se

• tupCreate advertising strategies for Amazon Sponsored Ads (Search, Display, Video) and other channel in-app promotio
• ns.Select targeting types: keywords, categories, competitors, and product targeti
• ng.Define budgets, bidding strategies, and promotional timelines for new launches and hero SK

Us.

1. Optimization & Performance Manage

• mentMonitor campaigns multiple times a day, adjusting bids, keywords, and placements to meet K
• PIs.Optimize for ROAS, CTR, and conversion rates through all available lev
• ers.Manage negative keywords and placement exclusions to reduce wasted sp

end.

1. Cross-functional Collabor

• ationWork with content/design teams to improve product listings, images, A+ content, and store pages for better ad perform
• ance.Coordinate with supply & operations teams to align inventory availability & delivery

TATs.

1. Data Analysis & Rep

• ortingTrack and report on campaign metrics daily/weekly/monthly with actionable ins
• ights.Analyze competitor performance and share recommendations for market share g
• rowth.Use tools like Amazon Advertising Console, Amazon Brand Analytics, Amazon Pi, Helium10, JungleScout for data-driven deci

sions. Requi

• rements24 years experience managing ads on Amazon and willingness to learn & pickup other ecommerce pla