via Internshala·1w ago
Ecommerce Marketing Manager
Internshala
Full-timeOn-site
Location:BangaloreType:Full-timePosted:1w ago
About the job
About the Role
Were looking for a data-driven Growth Marketing Sr/Executive (Marketplaces) to plan, execute, and optimize paid media campaigns across Amazon, Flipkart, Myntra & Nykaa. Youll be responsible for driving visibility, sales, and market share for our products, while ensuring campaigns deliver optimal ROAS . Key Responsibiliti es
- Campaign Strategy & Se
- tupCreate advertising strategies for Amazon Sponsored Ads (Search, Display, Video) and other channel in-app promotio
- ns.Select targeting types: keywords, categories, competitors, and product targeti
- ng.Define budgets, bidding strategies, and promotional timelines for new launches and hero SK
Us.
- Optimization & Performance Manage
- mentMonitor campaigns multiple times a day, adjusting bids, keywords, and placements to meet K
- PIs.Optimize for ROAS, CTR, and conversion rates through all available lev
- ers.Manage negative keywords and placement exclusions to reduce wasted sp
end.
- Cross-functional Collabor
- ationWork with content/design teams to improve product listings, images, A+ content, and store pages for better ad perform
- ance.Coordinate with supply & operations teams to align inventory availability & delivery
TATs.
- Data Analysis & Rep
- ortingTrack and report on campaign metrics daily/weekly/monthly with actionable ins
- ights.Analyze competitor performance and share recommendations for market share g
- rowth.Use tools like Amazon Advertising Console, Amazon Brand Analytics, Amazon Pi, Helium10, JungleScout for data-driven deci
sions. Requi
- rements24 years experience managing ads on Amazon and willingness to learn & pickup other ecommerce pla
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