E-commerce Merchandiser — BulBul Location: Ahmedabad, Gujarat (On-site) Type: Full-time Brand: BulBul — Mass-Premium Indian Ethnic Wear About BulBul BulBul is a mass-premium Indian ethnic wear brand with 10+ years of in-house manufacturing expertise. We design and produce salwar suits, kurta sets, co-ord sets, and fusion wear — selling across Myntra, Nykaa Fashion, AJIO, Amazon India, and our own D2C website (bulbulfashions.com). We're scaling aggressively across marketplaces, D2C, and offline retail. The Role We're looking for an E-commerce Merchandiser who owns the entire product listing lifecycle — from catalog creation to conversion optimization — across all our marketplace and D2C channels. This is not a "upload and forget" role. You'll be directly responsible for how our products show up, get discovered, and convert. Roles & Responsibilities Catalog & Listing Management - Create, publish, and maintain product listings across Myntra, Nykaa Fashion, AJIO, Amazon India, and bulbulfashions.com (Shopify) - Write compelling, keyword-rich product titles, descriptions, and attribute tags — no copy-paste templates - Ensure 100% accuracy in pricing, size charts, inventory sync, and product categorization across all channels - Coordinate with the photography/creative team to ensure listing images meet each platform's specs and quality standards Marketplace Operations - Manage day-to-day seller panel operations: inventory uploads, order processing flags, return/exchange coordination with ops team - Track and fix listing errors, suppressed SKUs, and content quality flags across platforms - Stay on top of each marketplace's policies, algorithm changes, and catalog requirements Search & Discovery Optimization - Optimize listings for marketplace search (SEO within Myntra, AJIO, Amazon, Nykaa) — keywords, backend search terms, category mapping - Monitor search ranking for key styles and categories; identify and act on drops - Manage and optimize Myntra PLA (Product Listing Ads) and Amazon Sponsored Ads — budget allocation, keyword targeting, bid management, ROAS tracking Performance Analytics - Track SKU-level performance: views, CTR, conversion rate, sell-through, return rate - Build and maintain weekly/monthly reports with actionable insights — not vanity dashboards - Identify underperforming SKUs and recommend actions: price correction, image refresh, delisting, promotion push - Analyze competitor listings, pricing strategies, and bestseller trends on each platform D2C Website (Shopify) - Manage product merchandising on bulbulfashions.com — collections, homepage curation, product sequencing - Coordinate with the marketing team on sale events, landing pages, and promotional banners - Ensure site navigation, filters, and product discovery are optimized for conversion Cross-functional Coordination - Work closely with the design and production teams on upcoming launches — ensure listings go live on time with complete assets - Coordinate with the warehouse/inventory team on stock availability, low-stock alerts, and restock timing - Flag market trends, size-level demand signals, and category gaps to the founder for production planning You Should Have - 1–3 years of hands-on experience in e-commerce merchandising or catalog management (fashion/apparel strongly preferred) - Working knowledge of at least 2 of: Myntra Partner Panel, AJIO Seller Hub, Nykaa Fashion Seller Portal, Amazon Seller Central - Experience with Shopify or any D2C platform - Strong written English — you'll be writing product copy, not just filling forms - Comfort with Excel/Google Sheets for data analysis and reporting - Basic understanding of marketplace PLA/sponsored ads and performance metrics (ROAS, CTR, CVR) Bonus Points - Experience with marketplace advertising tools (Myntra PLA, Amazon PPC) - Exposure to fashion trend research and competitive benchmarking - Familiarity with inventory planning or demand forecasting at a SKU level Why BulBul - You're joining at a growth inflection — marketplace scaling, D2C push, offline expansion all happening simultaneously - Direct access to the founder — zero bureaucracy, fast decisions - In-house manufacturing means you'll see the full loop: design → production → listing → sale → data → next collection - Real ownership of outcomes, not just task execution Apply with your resume and a short note on what you'd do differently if you looked at our current Myntra or Amazon listings today. 📩 DM or apply directly. #Hiring #Ecommerce #Merchandiser #FashionJobs #Ahmedabad #IndianEthnicWear #MarketplaceManagement #D2C #BulBul