E-commerce And Performance Marketing

About the job

Company Description: Paw & Kin is a pet care brand built on the belief that pets are family and deserve a warm, personal experience. The company was born from a lifelong love of animals and a vision to create a welcoming, experiential space where pets and their people feel understood and valued. Inspired by growing up alongside pets that were an integral part of daily life, Paw & Kin focuses on thoughtful, compassionate service. The team is dedicated to making every interaction more personal, connecting deeply with both pets and their humans. Paw & Kin aims to redefine pet care as a more caring and emotionally engaging experience. About the Role: Were looking for someone toset up, manage, and own our Shopify store end-to-end. This isnot a coding or development role; we will be working with a ready-made Shopify template. We are looking for someone who canexecute, manage, and grow our digital presence. Your role is tobring the website to life and run it as a business channel, from setup to daily operations and scaling e-commerce sales through a combination of Shopify store management, SEO, and performance marketing. What Youll Be Doing: Phase 1 - Setup (Short-Term)

• Set up our Shopify store using a selected theme/template
• Upload and organize products (images, descriptions, pricing, variants)
• Structure collections, navigation, and basic site flow
• Use AI tools to assist with content, product descriptions, and layout decisions
• Integrate Shopify withVyaparfor inventory alignment
• Set up payments, shipping rules, and basic policies
• Test the full order journey before launch

Phase 2 - Ongoing Management (Long-Term)

• Manageday-to-day website operations(orders, updates, product changes)
• Ensure inventory accuracy between Shopify and Vyapar
• Coordinate order processing and ensure smooth customer experience
• Optimize product pages for better conversion (images, descriptions, layout)
• Monitor website performance and suggest improvements
• Run basic campaigns/updates (new launches, offers, seasonal changes)
• Troubleshoot issues and take ownership of solving them
• Manage and optimize ourGoogle presence, including basicSEO(site structure, product keywords, metadata, search visibility)
• Campaign setup, audience targeting, budget management, reporting using Meta Ads Manager

Requirements:

• Prior experience working onShopify websites (setup and/or management)