Director, Media

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Director, Media

Primary Purpose: Seeking a strategic and creative Director of Media to lead full-funnel media initiatives that drive awareness, engagement, and conversion among Kate Spade’s Core consumer. This role will own both demand generation and demand capture strategies, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You’ll collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth and deliver measurable impact. Reporting into the Senior Director of Media & Retention, this role is pivotal in the transformation of Kate Spade New York—focusing on driving brand awareness, relevance, and consideration with younger consumers while accelerating conversion.

Successful individuals will leverage their proficiency in full-funnel media to:

Build Full-Funnel Media Strategy & Oversee Implementation

• Develop and execute integrated strategies that drive brand heat and capture demand across awareness, consideration, and conversion stages.

• Collaborate with cross-functional teams to plan and execute campaigns that ladder back to business objectives.

• Partner with media agencies to build strategic and tactical plans, ensuring timely implementation and optimization.