At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
1. Own Integrated Demand Strategy
Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
Build persona-based, multi-channel programs across paid, owned, and earned channels
Align programs to the full funnel (awareness → pipeline → revenue)
Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
Translate business goals into data-driven strategies aligned to aggressive growth targets
2. Drive Pipeline and Revenue Impact
Own pipeline targets and marketing-sourced and influenced revenue
Partner with Sales to align on ICP, account targeting, and GTM priorities
Optimize conversion across the funnel using data, analytics, and AI-driven insights
Drive measurable improvements in funnel velocity and efficiency
- Orchestrate campaigns across:
Digital (web, paid media, SEO/SEM)
Don't want to miss the next one?
Subscribe to daily email alerts for roles matching your interests.
Content (thought leadership, case studies, AI narratives)
Lifecycle and nurture programs
Ensure consistent messaging and seamless customer experience across channels
Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
4. Build Scalable Campaign Frameworks
Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
Standardize campaign planning, execution, and measurement processes
Leverage AI and agentic AI to automate and scale campaign orchestration
5. AI & Agentic AI Leadership
Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
6. Cross-Functional Leadership
Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority
7. Data-Driven Optimization
Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes
Core Metrics
Pipeline generated (sourced and influenced)
Marketing contribution to revenue
Campaign ROI and efficiency
Funnel conversion rates
Engagement across target accounts and segments
Required Experience
10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Proven experience leading global, multi-channel demand programs
Experience marketing AI/ML-based products or platforms
Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
- Strong understanding of:
ABM (Account-Based Marketing)
Marketing automation (Marketo, Eloqua, HubSpot)
CRM (Salesforce)
Experience partnering closely with enterprise sales teams
Track record of driving measurable pipeline and revenue impact
Key Skills & Competencies
Strategic thinking with strong execution discipline
Strong business acumen with a focus on pipeline and revenue outcomes
Cross-functional leadership and influence
Data-driven decision making
Ability to operate in fast-paced, high-growth environments
Ability to translate complex AI and agentic AI concepts into clear business value
Leadership Mindset
Bias for action with strong ownership and accountability
Innovative and forward-thinking, especially in applying AI to marketing
Comfortable operating in ambiguity and driving clarity
Collaborative, yet decisive and results-oriented
What Differentiates This Role
Full-funnel ownership: accountable for pipeline and revenue, not just leads
Campaign orchestration at scale: connecting global strategy with regional execution
AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
Tight alignment with Sales: marketing is accountable to business outcomes, not activity
What Differentiates This Role
Full-funnel ownership: accountable for pipeline and revenue, not just leads
Campaign orchestration at scale: connecting global strategy with regional execution
AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
Deep alignment with Sales: marketing is accountable to business outcomes, not activity
Why This Role Matters
This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.
Why Join Us
Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing
Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy
About NiCE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
Similar roles you might like
More openings like this one — take a look before you go.
