Digital Media Planner

About the job

Responsibilities Collect and analyze market data Identify target audiences and understand their behavior and habits Understanding of TGI tools Create a Media Multiplier strategy and an approach to achieve the marketing KPIs Interact and engage with multiple stakeholders to understand the campaignobjectives Create Digital Media and Performance approach presentation to support Businessteam for a client pitch Coordinate with the operations team to manage the digital media campaign reporting& optimization- Biddable and non-biddable Stays apprised of industry standards, new media programs/opportunities and canadvise on new ways to reach targets. Develops and fosters strong relationships with media partners/Publishers. Evaluates media opportunities and presents media plans with rationale Handles all digital media billing using monthly tracking reports and invoicereconciliation Evaluate the success of media strategies and campaignsRequirements: Proven experience as a Media Planner; experience in digital media is a must Broad knowledge of media channels Familiarity with campaign evaluation metrics and media buying Wide understanding of digital marketing solutions including digital and programmaticadvertising, web and mobile sites, social media, SEO & SEM, digital media, CRM,e-commerce, technology, and analytics Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, IRS, GoogleAnalytics) Excellent communication and teamwork skills Ananalytical mind with an aptitude for statistics and math Strong decision-making skills

Salary

Probation:

Duration:

Salary during probation: After probation:

Annual CTC: Competitive salary

Number of openings

1 Editor’s note

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.