Digital Marketing Specialist (Google Ads + Meta Ads) at Internshala · HyrikoBack to jobsvia Internshala·3d ago
Digital Marketing Specialist (Google Ads + Meta Ads)
Internshala
Full-timeRemote
Location:Work from homeType:Full-timePosted:3d ago About the job
Key Responsibilities
- Set up and manage Google Search campaigns, including competitor campaigns.
- Conduct keyword research and search term analysis.
- Optimize campaigns for CTR, CPC, CPL, and conversions.
- Manage bidding strategies, campaign budgets, and scaling initiatives.
- Build and optimize retargeting campaigns across advertising platforms.
- Set up and manage full-funnel Meta (Facebook and Instagram) advertising campaigns.
- Manage audience targeting, lookalike audiences, and retargeting strategies.
- Test ad creatives, hooks, messaging, and campaign variations.
- Optimize campaigns for CPL, CPA, and ROAS.
- Scale high-performing campaigns to maximize results.
- Create ad angles, hooks, and messaging for paid campaigns.
- Write ad copy for Google Ads and Meta Ads campaigns.
- Generate creative concepts for image and video advertisements.
- Prepare detailed design briefs for the creative team.
- Set up and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads conversion tracking, and Meta Pixel.
- Ensure accurate tracking implementation and data flow across campaigns.
- Analyze funnel performance and identify conversion drop-offs.
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- Conduct A/B testing for ads, creatives, and landing pages.
- Audit advertising accounts and tracking setups.
- Identify optimization opportunities and recommend improvements.
- Present campaign insights, findings, and next-step recommendations.
- Analyze competitor ads, creatives, and marketing funnels.
- Research and test new advertising channels, including LinkedIn Ads, Reddit Ads, and other platforms.
- Manage multiple client accounts simultaneously.
- Deliver tasks within defined timelines and provide regular performance updates and reports.
Skill(s) required
Client Interaction Digital Marketing Digital Marketing Tools Facebook Ads Market Analysis Marketing Strategies Marketing Strategy
Who can apply
Only those candidates can apply who
- have minimum 1 years of experience
Other requirements
- Hands-on experience in performance marketing.
- Strong experience with Google Ads, including search, retargeting, and campaign scaling.
- Strong experience with Meta Ads and end-to-end campaign execution.
- Proven ability to generate leads or drive revenue through paid campaigns.
- Experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.
- Strong analytical and problem-solving skills.
- Experience with LinkedIn Ads and Reddit Ads.
- Understanding of landing page optimization.
- Agency or multi-client account management experience.
Salary
Salary during probation: After probation:
Annual CTC: ₹ 2,40,000 - 4,00,000 /year
Number of openings
About Creatiwise
We are Creatiwise, a design and branding agency with partners worldwide. We design thoughtful digital experiences and beautiful brand aesthetics.
