Leverage content marketing to improve organic reach
Monitor search trends, keywords and content performance
E. Analytics, Insights & ROI
Track campaign and sales performance metrics
Conduct ROI analysis and derive actionable insights
Build dashboards and support data-driven decision making
F. AI-Led Marketing & Innovation
Leverage AI tools for campaign planning, content creation and optimization
Explore innovative AI-led approaches to improve campaign effectiveness and efficiency
Leverage Generative AI tools for scalable content creation (copy, creatives, video)
Continuously evaluate emerging AI capabilities and translate into business pilots
H. Cross-functional Collaboration
Work with brand, regional and agency teams
Manage creative, media and influencer agencies
Travel Estimate
Job Requirements
Educational Qualification
MBA/PGDM in Marketing or related field
Experience
Tenure: 7–10 years in digital marketing (agency + brand preferred)
Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
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