Digital Marketing Manager

About the job

Key Responsibilities

1. Develop and maintain brand positioning, ensuring consistency in brand voice, messaging, visual identity, and communication across all channels

1. Build customer personas, identify target audience segments, and define unique selling propositions for products and categories

1. Create and execute monthly, quarterly, and annual marketing plans, including campaigns aligned with key festive, cultural, and corporate occasions

1. Develop comprehensive content strategies across website, email, social media, WhatsApp, and paid channels to drive engagement and conversions

1. Collaborate with designers, photographers, videographers, and copywriters to produce high-quality, conversion-focused content

1. Manage and optimize performance marketing campaigns across Meta Ads, Google Ads, and other platforms to improve ROAS, CAC, and revenue growth

1. Analyze customer behavior, identify high-value segments, and implement strategies for acquisition, retention, repeat purchases, and loyalty programs

1. Plan and execute email and CRM marketing initiatives, including automated journeys, abandoned cart flows, and retention campaigns

1. Oversee social media strategy, including content planning, community engagement, influencer collaborations, and performance tracking

1. Coordinate with cross-functional teams to manage product launches, improve website merchandising, and optimize landing pages for better conversion rates

1. Monitor key marketing metrics and prepare weekly and monthly reports to evaluate campaign performance and business impact

1. Conduct market research and competitor analysis to identify trends, opportunities, and areas for growth

Skill(s) required