About The FormularxThe Formularx is a science-backed dermocosmetic skincare brand focused on barrier repair, sensitive skin, acne-prone skin, and dermatologist-trusted formulations. We are growing rapidly across marketplaces including Amazon, Nykaa, Myntra, and other e-commerce platforms.We are looking for a performance-driven Digital Marketing Executive who can manage, optimize, and scale marketplace advertising campaigns across Amazon Ads, Nykaa Ads, and Myntra Ads. Role OverviewThe candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns on marketplaces to increase sales, improve ROAS, reduce ACOS, and grow product visibility. This role is ideal for someone who understands marketplace performance marketing, keyword targeting, campaign structuring, product ranking, and daily data-driven optimization. Key ResponsibilitiesMarketplace AdvertisingManage and optimize paid ad campaigns on Amazon, Nykaa, and MyntraHandle Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, keywords ads, and platform-specific ad formatsPlan campaign structures based on product category, bestseller focus, keyword intent, and sales goalsMonitor daily spends, sales, ROAS, ACOS, CTR, CPC, conversion rate, and impressionsOptimize bids, budgets, keywords, negative keywords, placements, and targetingScale winning campaigns while controlling wasted spendsImprove product discoverability and ranking through ad performancePerformance AnalysisPrepare daily, weekly, and monthly performance reportsTrack marketplace-wise sales, ad spends, ROAS, ACOS, TACOS, CTR, CPC, and conversion rateIdentify underperforming campaigns and take corrective actionAnalyze product-wise profitability and campaign-level efficiencyShare actionable insights to improve marketplace growthMarketplace Growth SupportCoordinate with the catalog/content team for product listing improvementsSuggest changes in product titles, keywords, images, A+ content, and product descriptions based on ad performanceTrack competitor ads, pricing, offers, and category trendsSupport sale events, campaign launches, festive offers, and marketplace promotionsWork closely with internal teams to improve conversion and sales performance Required SkillsHands-on experience with Amazon AdsExperience with Nykaa Ads and Myntra Ads will be strongly preferredGood understanding of ROAS, ACOS, CPC, CTR, impressions, conversion rate, and marketplace sales funnelsAbility to work with Google Sheets for reporting and analysisStrong analytical thinking and attention to detailUnderstanding of keyword research, search terms, negative keywords, and campaign optimizationAbility to manage budgets and improve performance on a daily basisExperience in beauty, skincare, personal care, FMCG, or D2C brands will be an advantage Candidate Profile1–3 years of experience in marketplace advertising or e-commerce performance marketingMust be comfortable working with numbers and performance dashboardsShould be proactive, detail-oriented, and result-focusedShould be able to take ownership of marketplace ad performanceMust be willing to learn and adapt quickly across multiple platforms Good to HaveExperience with Amazon Seller Central / Vendor CentralKnowledge of marketplace SEOUnderstanding of skincare, beauty, or personal care categoriesExperience in sale planning and campaign scaling during eventsKnowledge of inventory impact on ad scaling and marketplace performance Key Performance IndicatorsThe role will be evaluated on:Marketplace sales growthROAS improvementACOS reductionCampaign efficiencyProduct-wise ad profitabilityKeyword ranking improvementDaily optimization disciplineQuality of reporting and insights