Brand: SarhaYashaamm Fashions Pvt Ltd | Mumbai Full-time | On-site About SarhaSarha is a contemporary saree brand built around the philosophy of “the eternal weave”, signifying elegance, strength, and grace. We sell across Myntra, Nykaa, Amazon, our own Shopify store (sarha.in), and B2B channels. Sarha is the flagship brand of Yashaamm Fashions Pvt Ltd, which also operates white-label businesses for House of Pataudi, Mitera, and Navibhu. The RoleWe are hiring Digital Marketing & Brand Executive for Sarha. You will own the brand end-to-end, including creative direction, digital marketing, content strategy, and the engine that converts brand love into revenue. This is a hands-on role today with a clear path to building and leading multiple person marketing team within 18 to 24 months.You will report directly to the Director and work closely with our existing social media person, AI image team, and ecom operations. What You Will Own Brand & Creative Direction• Custodian of Sarha’s brand identity across every touchpoint, including Shopify, social, email, WhatsApp, packaging, and B2B collateral• Creative direction for B2B content, including finding and briefing B2B reel creators (for our B2B markets), agencies (reel broadcasting agencies for our B2B markets), and freelancers• Direction and QC of AI fashion imagery for ecom listings (we have a defined Brand Skin framework you will work with) and also for B2B marketing.• Visual and tonal consistency across all 4 marketplace channels and our D2C store What We Are Looking For• 0 to 2 years in brand and digital marketing, ideally in fashion, D2C, beauty, or lifestyle• Hands-on experience with email marketing tools (Klaviyo, Mailchimp, MoEngage) and WhatsApp Business API platforms (Wati, Interakt, or similar) - Preferred• Would Prefer experience briefing reel creators, photographers, or content agencies (B2B and B2C). • Working knowledge of SEO fundamentals and Shopify backend• Strong creative instinct combined with comfort with numbers. You should be able to read a P&L and Analytics dashboard with equal ease• Ability to translate brand guidelines into creative briefs (we will show you our Brand Skin Reference Matrix in the interview and ask you to interpret it) How to ApplyApply here via LinkedIn ORSend your CV to yogesh@yashammfashions.com along with the following (preferable):1. A short note (under 150 words) on why Sarha specifically interests you