Citi is looking for a Digital Acquisition Lead Analyst to shape and optimize how the organization reaches and converts customers across paid and owned digital channels. In this role, you will lead acquisition strategy, manage campaign performance, and partner with cross-functional teams to translate digital goals into measurable business outcomes. Your work will directly influence Citi's digital growth by ensuring campaigns are strategically positioned, compliantly executed, and continuously optimized against defined KPIs.
Responsibilities
Lead the strategic positioning of paid and owned digital acquisition campaigns, defining channel testing approaches and advising on which products to market and how to structure test design.
Develop end-to-end acquisition campaign strategies, owning forecasting models and performance reporting to track progress against business goals.
Manage agency and vendor relationships, including evaluating partners for selection and overseeing the development of creative assets.
Negotiate and execute media buying contracts for new initiatives, managing relationships with advertising partners, ad networks, and publishers.
Optimize creative, messaging, and acquisition landing pages to improve conversion rates and deliver results tied to defined KPIs.
Oversee quality assurance across ad copy, landing pages, and sitelinks both before and after campaign launch to maintain accuracy and compliance standards.
Track and manage monthly budgets and performance metrics to ensure KPIs are consistently met, escalating risks and maintaining documentation in line with audit requirements.
Required Qualifications & Skills
6 to 10 years of experience in digital marketing, with a demonstrated ability to influence strategy and drive acquisition performance across digital channels.
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Expertise in the strategic positioning and optimization of paid and owned digital assets, with a clear understanding of how channel decisions connect to business outcomes.
Expert-level awareness of regulatory requirements relevant to digital marketing and financial services, with meticulous attention to detail in campaign execution and documentation.
Ability to collaborate effectively across functions and translate technical requirements into actionable digital marketing strategies.
Competence in managing marketing budgets, tracking spend efficiency, and reporting performance against KPIs on a monthly basis.
Bachelor's degree or equivalent university qualification.
Beneficial Skills & Qualifications
Hands-on experience in online paid media, SEO, or SEM, with the ability to apply channel knowledge to inform broader acquisition strategy.
Master's degree in a relevant field.
Familiarity with Jira and Confluence as tools for managing cross-functional workflows and project documentation.
What We Offer
At Citi, you will work in a performance-driven environment where your decisions carry real weight and your expertise shapes digital strategy at a global scale. This is a role for someone who thrives on ownership, values cross-functional collaboration, and wants to grow within an organization that invests in the development of its people.
A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
The opportunity to lead high-impact digital acquisition programs that directly influence business performance across Citi's product portfolio.
Cross-functional exposure across marketing, compliance, technology, and commercial teams, broadening your professional network and strategic perspective.
Access to learning and development resources to support your continued growth in digital strategy and financial services marketing.
A competitive compensation and benefits package that reflects the seniority and impact of the role.
Wellbeing support and work-life balance initiatives designed to help you sustain high performance over the long term.
Apply now to bring your digital acquisition expertise to a role where your strategic decisions make a measurable difference at one of the world's leading financial institutions.
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Digital & Social Media Marketing ------------------------------------------------------
Time Type:
Full time ------------------------------------------------------
Primary Location:
New York New York United States ------------------------------------------------------
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
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