DGM - E-Commerce & Flagship, Accessories

Job Description

Position Title: DGM- E-Commerce & Flagship, Accessories Department: Mahindra Auto Accessories Team Location: Mumbai, Maharashtra Reporting To: VP & Head - Merchandising & Accessories Business

Role Overview

As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) – E-Commerce & Flagship will lead the digital commerce and flagship retail strategy for Accessories Business. This role is critical in driving online growth, enhancing customer experience, and establishing a strong omnichannel presence. The incumbent will own the e-commerce P&L, manage marketplace operations, and lead flagship store development to strengthen Mahindra’s lifestyle and accessories ecosystem.

Key Responsibilities

E-Commerce Strategy & Growth

Lead digital commerce strategy across owned platforms and marketplaces. Drive online sales growth, conversion optimization, and customer acquisition.

P&L Ownership & Performance Management

Own and manage the e-commerce P&L, ensuring revenue growth and profitability. Track key performance metrics and optimize operations for business outcomes.

Marketplace & Digital Operations

Oversee marketplace partnerships and performance across major platforms. Ensure seamless execution of listings, pricing, promotions, and inventory management.

Customer Experience & Conversion

Enhance end-to-end customer journey across digital touchpoints. Drive initiatives to improve user experience, retention, and engagement.

Flagship Store Strategy & Operations

Lead strategy for flagship store development and expansion. Manage store location identification, feasibility analysis, and rollout planning.

Visual Merchandising & Retail Integration

Oversee in-store visual merchandising to ensure brand consistency and premium experience. Integrate online and offline channels to deliver a cohesive omnichannel experience.

Cross-functional & Team Leadership

Collaborate with marketing, merchandising, and design teams for integrated execution. Lead and mentor teams across e-commerce operations and flagship retail functions.