DGM - Creative & Design, Accessories

Responsibilities & Key Deliverables

Position Title: Deputy General Manager – Creative & Design, Accessories Department: Mahindra Auto Accessories Team Location: Mumbai, Maharashtra

Role Overview

As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) – Creative & Design will spearhead the creative vision and design strategy for apparel, luggage, and lifestyle merchandise. This role is central to shaping Mahindra’s adventure and lifestyle brand identity through distinctive product aesthetics, cohesive seasonal collections, and leadership of a multidisciplinary design team.

Key Responsibilities

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Creative Leadership

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Lead creative direction for apparel, luggage, and lifestyle merchandise within Mahindra Auto Accessories.

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Own and evolve the brand’s design language and aesthetics to reflect Mahindra’s adventure ethos.

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Seasonal Collections & Brand Alignment

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Plan, design, and deliver seasonal collections that resonate with Mahindra’s lifestyle positioning.

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Ensure consistency across categories and alignment with brand storytelling.

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Team Management

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Manage and mentor apparel, luggage, and graphic design teams.

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Foster a culture of creativity, innovation, and collaboration.

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Design-to-Production Collaboration

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Partner with buying and procurement teams to streamline the design-to-production pipeline.