At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries
To know more, visit www.godrejindustries.com.
About Godrej Properties Limited (GPL)
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
To know more, visit www.godrejproperties.com.
About the role
The role is responsible for driving incremental bookings and improving inventory absorption for the South Zone sustenance portfolio through digital, data-led, and partnership-driven initiatives. You will go beyond pure lead generation to focus on conversion, database monetization, organic demand, and project reputation in close partnership with sales and CRM/CDP teams.
Roles & Responsibilities
Affiliate & Walk-in Programs
Onboard and manage affiliate partners and third-party presales teams to generate qualified walk-ins for sustenance projects.
Coordinate with site sales to keep offers, narratives, and talk tracks updated and conversion-focused.
Track partner performance (walk-ins, bookings, RoI) and recommend optimization actions.
CRM / CDP-led Activation
Work with CRM/CDP teams to identify high-intent, warm, and dormant leads from historical databases.
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Support planning and promotion of curated events, invite-only previews, and portfolio/project-specific engagement initiatives to drive site visits and bookings.
Organic Demand (SEO & GEO)
Execute SEO and local GEO strategies to increase non-paid traffic and inquiries for sustenance projects.
Coordinate creation and publishing of project-specific content (landing pages, blogs, FAQs, videos, micro-site updates) to improve discoverability.
Monitor organic performance (traffic, leads, rankings) and share insights for continuous improvement.
Conversion & Funnel Optimization
Monitor the funnel from lead → walk-in → booking and highlight drop-offs by project.
Work with sales, call centre, and agencies to refine scripts, journeys, landing pages, and creatives to improve conversion metrics.
Support inventory-specific conversion programs (limited period offers, nudges, journeys) to accelerate movement of priority units.
Reputation & Brand Saliency
Track ratings, reviews, and social chatter for key projects across platforms.
Execute initiatives to improve review scores, response rates, and perception in key micro-markets.
Coordinate with social/media teams to amplify positive stories and customer testimonials.
Competitive & Market Intelligence
Maintain a live view of competing projects: pricing, offers, creative hooks, and digital activity.
Share structured inputs for counter-offers, creatives, and positioning in weekly reviews.
Cross-functional Coordination (War Room Support)
Act as the digital and data point-person in weekly “inventory monetization” / “war room” reviews.
Coordinate with media agency, creative agency, CRM/CDP, IT and sales to ensure timely execution of agreed digital initiatives.
Key Metrics of Success
Incremental booking value influenced from sustenance projects (through non-paid and digital initiatives).
Percentage of bookings/revenue generated from CRM/CDP and database activation.
Non-paid lead contribution and qualified walk-ins from affiliates and organic channels.
Improvement in lead-to-visit and visit-to-booking conversion ratios by project.
Reputation indicators: review scores, response rates, and sentiment in key micro-markets
Tools Knowledge
Hands-on experience with Meta Ads Manager / Meta Business Suite, Google Ads Manager, and LinkedIn Ads Manager.
Working knowledge of Google Analytics, Google Tag Manager, Google Search Console, SEMrush (good to have).
Familiarity with CRM platforms like Salesforce and LeadSquared (preferred).
Skills
Strong working knowledge of CRM tools, basic CDP concepts, and lifecycle / remarketing journeys.
Practical experience with SEO, local SEO, content coordination, and analytics.
Ability to read funnel dashboards, interpret performance, and translate into action plans.
Comfort working with agencies and internal stakeholders across sales, marketing, and tech.
Behaviours
High ownership, execution bias, and comfort with weekly target reviews.
Data-driven, detail-oriented, and able to manage multiple projects simultaneously.
Strong communication and collaboration skills to work cross-functionally.
Work Experience 2-4 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment.
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmer, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
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