Data Scientist - Fraud AI Products 1
PayU
About PayU:
PayU is the fintech and payments arm of Naspers - A global consumer internet group with market value of USD 100 bn and one of the largest technology investors in the world. The Group's businesses serve more than 1.5 billion people in 89 markets and are the market leaders in 77 of those markets. Operations of PayU span globally across 18 growth markets in Asia, Central and Eastern Europe, Latin America, the Middle East and Africa where it empowers billions of people and millions of merchants to buy and sell online, extending the reach of financial services.
PayU India is one of the leading payment service providers, operating in one of the fastest growing industry in India, a high growth economy. The company offers more than 70 local payment methods and serves more than 350,000 merchants including leading e-commerce businesses in India. PayU Group including PayU Finance, a non-banking finance company, also enables credit to consumers and small businesses thus extending the reach of financial services.
The Team
Our AI product team develops multitude of advanced solutions like recommendation engine, fraud detection models, parser tools and strategies based on billions of transactions in India, usage behaviour across thousands of apps, interactions across different platforms like social media, e-commerce etc. The role is with the PayU Innovations team, with specific focus on creating solutions leveraging PayU data and its partners data to help 250+ businesses in India with new user acquisition strategy and existing customer management like credit underwriting, up-sell / cross-sell, prevention of fraud and expansion.
Example use cases are:
- Predicting early claim on synthetic id for a life insurance player at the policy issuance stage
- Builing GenAI powered ad-tech platform to optimize content generation, campaign performance
- Generating business growth and risk oriented based insights from SMS data using LLM
- Stopping fraudsters from using deepfakes to gain unauthorized access to an online account
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