Data Analysis
Internshala
About the internship
We are looking for a detail-oriented intern to join our business planning team. In this role, you will support customer segmentation, data analysis, and WhatsApp campaign execution by transforming raw data into actionable insights.
Selected intern's day-to-day responsibilities include
Selected intern's day-to-day responsibilities include
- Clean, organise, and maintain customer and transaction data using Excel.
- Identify and resolve data quality issues, including duplicates and inconsistencies.
- Segment customers using predefined tagging logic and analyse behavioural patterns through pivot tables.
- Create campaign-ready target groups (TGs) for WhatsApp campaigns, ensuring data accuracy and compliance.
- Coordinate with the Tech team to upload TGs onto WhatsApp platforms.
- Track and analyse campaign performance metrics such as delivery, open rates, CTR, opt-outs, and conversions.
- Build dashboards to evaluate campaign effectiveness and identify high-performing customer segments.
- Present insights and recommendations to optimise future campaigns.
Skill(s) required
Data Analytics HLOOKUP MS-Excel Python SQL VLOOKUP
Who can apply
Only those candidates can apply who
- are available for full time (in-office) internship
- can start the internship between 9th Jun'26 and 14th Jul'26
- are available for duration of 3 months
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