Growth/Performance Marketing ManagerExperience Required - 3-5 years (working with a brand)Work Mode – Work From Office (Sec 58 Noida)Salary Offered – 8 LPA - 10 LPA as per the experience BetterHerbs is a fast-growing D2C wellness brand building clean, science-backed nutrition products for kids and mothers. Trusted by 2,50,000+ customers across India, our portfolio spans pregnancy nutrition, lactation, child development, focus, and hormonal wellness. We combine Ayurvedic wisdom with modern nutritional science to create products designed for the modern Indian family. We are looking for a highly execution-driven Performance Marketing Manager to help scale our fast-growing D2C wellness brands.This role is ideal for someone who has worked on the brand side (not agency-only experience) and understands how performance marketing directly impacts revenue, CAC, retention, and profitability.You will own Meta & Google performance marketing, campaign scaling, funnel optimization, landing page testing, and work closely with founders to drive growth. Owns:Performance Marketing• Own and scale Meta Ads & Google Ads performance campaigns • Drive revenue growth while maintaining healthy CAC & ROAS targets • Manage budget allocation across channels and campaigns • Identify winning creatives, hooks, audiences, and funnels, funnel & Conversion Optimization• Work closely with designers and content teams for ad creatives & landing pages • Improve website conversion rates and checkout funnel performance • Conduct A/B testing on creatives, landing pages, offers, pricing, and messaging • Analyze customer journeys and identify drop-off pointsStay updated with platform algorithm changes, trends, and best practices Growth & Analytics• Track and report key KPIs including ROAS, CAC, MER, CTR, CVR, AOV, and retention metrics • Use analytics tools to derive actionable insights • Build weekly and monthly growth reports for founders • Stay updated with the latest D2C growth and advertising trends Cross-functional Coordination• Coordinate with agencies, freelancers, designers, and content teams • Work closely with operations, customer support, and supply teams for smooth execution • Ensure timely campaign launches and creative delivery What We’re Looking For Experience• 3-5 years of experience in Performance Marketing for D2C/eCommerce brands • Strong hands-on experience with Meta Ads and Google Ads • Proven track record of scaling revenue through paid marketing • Prefer candidates with brand-side experience over agency-only experience Must-Have Skills• Deep understanding of CAC, ROAS, scaling, attribution, and conversion funnels • Experience with conversion-focused campaigns and bottom-of-the-funnel advertising • Understanding of landing page optimization and CRO • Strong analytical and reporting skills • Ability to take ownership and execute independently Good to Have• Experience in retention marketing (Email, WhatsApp, SMS) • Knowledge of Shopify ecosystem and D2C funnels • Experience with analytics tools like GA4, Clarity, Triple Whale, etc. • Experience managing agencies and creative workflows Behavioural Traits• Entrepreneurial mindset • Business-savvy and growth-oriented • Highly accountable and execution-focused • Comfortable in a fast-paced startup culture • Curious and constantly learning new marketing trends • Strong problem-solving attitude Education• Graduation required • MBA in Marketing / Business Development preferred Why Join Us?• Work directly with founders and leadership • High ownership and real impact on business growth • Opportunity to scale fast-growing D2C brand• Fast learning environment with strong growth opportunities • Freedom to experiment, test, and build