D2C Growth Manager (Shopify & Performance Marketing)
Internshala
About the job
About House of QuirkHouse of Quirk is one of India's leading home and lifestyle brands, serving customers across Amazon, Flipkart, Myntra, Blinkit and our own D2C website.We are now looking for a D2C Growth Manager who will take complete ownership of our Shopify business and help scale our direct-to-consumer channel.This is not a routine operations role. We are looking for someone who can think like an owner, identify growth opportunities, execute campaigns, improve conversions, and drive revenue growth.Your MissionGrow House of Quirk's website revenue and customer base through better execution, marketing, merchandising, and performance marketing.Key ResponsibilitiesShopify Management
- Complete ownership of the Shopify website
- Create and manage product listings
- Upload and optimize product content
- Manage product collections and navigation
- Improve product pages and conversion rates
- Coordinate product photography, creatives and image updates
- Ensure website content remains updated and accuratePerformance Marketing
- Manage Meta Ads campaigns
- Manage Google Ads campaigns
- Plan, execute and optimize advertising budgets
- Improve ROAS and customer acquisition costs
- Launch and monitor retargeting campaigns
- Analyze campaign performance and recommend improvementsWebsite Growth & Conversion
- Improve website conversion rates
- Suggest landing pages and campaign pages
- Improve customer journey and user experience
- Identify opportunities to increase average order value
- Execute upselling, cross-selling and retention initiatives
- Monitor website analytics and customer behaviorEmail, WhatsApp & Retention Marketing
- Manage email marketing campaigns
- Manage WhatsApp marketing campaigns
- Create customer engagement and retention flows
- Launch promotional campaigns and seasonal salesAnalytics & Reporting
- Track revenue, traffic, conversion rate, CAC and ROAS
- Prepare weekly growth reports
- Recommend growth initiatives backed by data
- Continuously test and improve performanceMust-Have Qualifications
- 1-4 years of experience managing Shopify stores
- Strong understanding of Meta Ads Manager
- Strong understanding of Google Ads
- Experience with Shopify apps and integrations
- Knowledge of conversion rate optimization (CRO)
- Strong analytical and reporting skills
- Excellent communication and project management abilitiesPreferred Qualifications
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