D2C Advertising (Meta & Google)
Internshala
About the job
We are seeking a highly skilled and experienced Facebook Ads Expert to join our marketing team. As a Facebook Ads Expert, you will be responsible for planning, implementing, and optimizing Facebook advertising campaigns to drive brand awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute effective advertising strategies that align with our marketing objectives. Key Responsibilities: Develop and execute strategic Facebook advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS). Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting. Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions. Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI. Implement A/B testing and experimentation to identify best-performing ad creatives, audiences, and campaign strategies. Stay informed about industry trends, best practices, and platform updates to continuously improve advertising effectiveness. Collaborate with internal teams, including marketing, design, and analytics, to align advertising efforts with overall marketing initiatives and business goals. Provide regular reports and insights on campaign performance, trends, and opportunities for optimization. Qualifications: Bachelor's degree in marketing, advertising, communications, or a related field. Proven experience managing Facebook advertising campaigns with a track record of driving results and achieving KPIs. In-depth knowledge of Facebook Ads Manager, Business Manager, and other advertising tools and platforms. Strong analytical skills and the ability to interpret data, metrics, and performance trends to inform decision-making and optimization strategies. OSWAAL BOOKS Creative mindset with a knack for developing engaging ad copy, visuals, and messaging. Excellent communication and collaboration skills with the ability to work effectively in a cross functional team environment. Detail-oriented with strong organizational and time management skills to manage multiple projects and deadlines simultaneously. Continuous learning mindset with a passion for staying updated on industry trends, best practices, and emerging technologies in digital advertising.
Who can apply
Only those candidates can apply who
- have minimum 2 years of experience
Salary
Probation:
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