D2C Ad Script Writer - Performance Creative

About the job

Were looking for a creative, trend-aware, and performance-focused Ad Script Writer who can create high-converting scripts for Reels, Meta ads, UGC content, and digital campaigns for D2C brands.The ideal candidate should understand short-form storytelling, consumer psychology, viral content formats, and what makes people stop scrolling. You should be able to write strong hooks, engaging narratives, and sharp CTAs that drive attention, retention, and conversions.This role requires someone who can think fast, generate fresh concepts consistently, adapt to trends quickly, and collaborate closely with creative and performance marketing teams.

• We are not looking for generic AI-generated writing. We need someone who can use AI smartly to enhance ideas, create multiple variations, and produce simple yet impactful scripts that feel natural and engaging.

Key Responsibilities

• Write high-performing scripts for:
• Instagram Reels
• Meta Ads (Facebook & Instagram)

UGC-style videos

• Product ads
• Founder-led content
• Brand storytelling campaigns
• Performance marketing creatives
• Create:
• Scroll-stopping hooks
• High-retention storytelling
• Conversion-focused CTAs
• Multiple creative variations for A/B testing
• Relatable and trend-driven concepts

Research and stay updated on:

• Viral trends
• Winning ad creatives
• Competitor campaigns
• Consumer behavior

Social media content trends

• Collaborate with:
• Performance marketers
• Video editors
• Designers
• Founders

Influencers & UGC creators

• Use AI tools effectively for:
• Creative ideation
• Script enhancement
• Faster iterations
• Hook generation
• Concept testing

Analyze and improve content based on: