Role Overview: We are looking for a dynamic CST Associate for a blend of voice and non-voice processes. The role involves handling customer interactions across multiple communication channels. Key Responsibilities: Handle inbound and outbound customer callsRespond to customer queries via email, chat, and other digital platformsProvide accurate information on products, services, and policiesTroubleshoot issues and escalate when requiredMaintain professionalism and ensure customer satisfactionDocument interactions and follow up as neededCollaborate with internal teams to improve service qualityMeet KPIs and SLA targetsAdhere to company policies and processes Skills & Qualifications: 2–4 years of experience in voice and non-voice customer serviceManage multiple chats/emails/calls simultaneouslyExcellent communication skills in English (written and verbal)Strong problem-solving abilitiesAbility to multitask efficientlyFamiliarity with CRM tools is an advantageComfortable working in a fast-paced environmentWillingness to work rotational shifts (6 days/week)Good interpersonal and teamwork skillsCandidates with hands on experience on AI tools would be preferred. Office Location: