Customer Marketing Lead

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The role:

We’re hiring a Customer Marketing Lead to own Paddle’s customer storytelling, advocacy, and community-building efforts, supporting both our PLG and sales-led motions. This role turns customer success into scalable proof, and customer engagement into long-term advocacy that drives acquisition, conversion, and expansion.

You’ll develop high-impact customer stories, commercial insights, and references, while also building community connections that fuel events, ABM, campaigns, and content. Crucially, you’ll act as a conduit for customer insights, capturing and surfacing key feedback themes from our most engaged customers to influence GTM strategy, messaging, and product development.

You’ll operate across marketing, sales, product, and customer success to ensure that the voice of our customer is not only heard but leveraged to accelerate growth.

What you'll do:

• Customer Proof Points: Build and maintain a library of case studies, quotes, short-form stories, and stat packs to support GTM campaigns, PLG sign-up flows, and sales conversations.

• Sales & PLG Story Enablement: Create and map proof points for both deal support and scaled motions. Deliver tailored stories for different personas, stages, and regions.

• Reference & Advocacy Program: Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.

• Customer Insights & Feedback Loops: Conduct interviews, surface patterns, and share insights with Product Marketing, Growth, and Revenue Marketing to sharpen ICP understanding, campaign messaging, and product prioritisation.