Custom Software Engineering Consultant

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Custom Software Engineering Consultant Qualifications:Any Graduation Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. What are we looking for? Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.

•Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.

•Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

•Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.

•Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.

•Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering.

•Proficiency in HTML and CSS: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.

•Email Design Best Practices: Understanding of email design. •API Integration: Exposure to API integration to fully utilize SFMC’s API capabilities.