Creative Strategist - Meta Ads

About the job

Key Responsibilities

1. Study and analyze winning ad creatives across Meta Ads Library, competitor accounts, and swipe file tools to identify patterns in hooks, formats, and messaging angles

1. Write creative briefs for each ad concept- clearly defining the hook, narrative structure, CTA, target audience insight, and the hypothesis being tested

1. Coordinate with content creators/editors to get creatives produced quickly and to brief- no ambiguity, no back-and-forth delays

1. Set up creative tests inside Meta Ads Manager- organizing ad sets, naming conventions, and ensuring the test is structured to isolate one variable at a time

1. Track key creative metrics (Hook rate, hold rate, CTR, CPC, CVR) and maintain a running performance log

1. Document what worked, what didn't, and why- building an internal creative learning system

1. Consistently generate new creative angles and concepts based on data learnings, brand positioning, and market trends

1. Maintain and update a creative bank/swipe file organized by niche, format, and objective

Skill(s) required

Content Marketing Copywriting Creative Thinking Creative Writing Facebook Ads Psychology

Who can apply

Only those candidates can apply who

1. are from Delhi only

Other requirements

1. Has a basic to working understanding of Meta Ads- knows what a hook is, what an ad set does, and why creative is the lever

1. Thinks before they act- can take a product/offer and break it down into clear, testable angles without being hand-held