Creative Copywriter

About the job

We're hiring a Creative Copywriter. This is not a content writing role. We need someone who can think in concepts, write film scripts, build deck narratives, and shape brand language across three very different verticals. The work spans our feeding programmes (we serve lakhs of meals daily across Telangana and AP), Basil Woods Schools, and the Hare Krishna Heritage Tower project. If you have a background in advertising, filmmaking, or design and your portfolio shows ideas, not just execution we'd like to hear from you. Location: HyderabadFull-time | In-office Send your portfolio and CV to bhavana.k@harekrishnacharities.org

• Subject: Application Creative Copywriter

Here's the JDWhat You'll DoConceptualisation & Creative StrategyLead ideation for campaigns, content series, and communication initiatives across all three verticalsDevelop creative concepts end-to-end from the initial idea through to execution briefShape the content calendar and editorial direction, ensuring every output connects to a larger narrativeBring strategic thinking to briefs asking the right questions before putting pen to paper Brand Copy & MessagingDevelop and steward brand voice, tone, and messaging frameworks for HKMCF, Basil Woods, and Heritage TowerWrite copy for websites, brochures, fundraising materials, campaigns, and institutional communicationsCraft taglines, headlines, manifestos, and brand statements that carry clarity and resonanceTranslate complex programme information into narratives that move people to act Film Scripts & Video ContentWrite scripts for documentary films, impact stories, institutional films, campaign videos, and social contentDevelop treatments, narrative arcs, and interview frameworks that give productions a clear creative spineCollaborate with the video team from concept through to final cut not just as a brief-giver, but as a creative partnerWrite voiceovers, on-screen text, and subtitles with precision and rhythm Decks & PresentationsBuild the narrative structure for pitch decks, donor presentations, government proposals, and programme showcasesKnow when to lead with data, when to lead with story, and when a single image does more than a paragraphWork alongside designers so that copy and layout are inseparable not retrofitted to each other Social & Digital ContentWrite platform-native content for Instagram, LinkedIn, Facebook, and YouTube with voice and intentionDevelop captions, carousels, campaign posts, and Reel scripts that are purposeful and shareableMaintain content consistency across verticals while adapting tone for each brand's distinct audience Who You AreEssential36 years of professional experience in copywriting, creative communications, or content strategyA portfolio that demonstrates conceptual thinking not just executionBackground in filmmaking, advertising, graphic design, or visual communication formal or demonstrableStrong command of written English with the ability to write across registers institutional, emotional, and conversationalExperience writing film scripts, brand copy, and presentation narrativesSomeone who can own a content direction, not just respond to requests PreferredPrior experience in NGO, education, or social impact communicationsAbility to write in Telugu or Hindi useful for bilingual content across both statesFamiliarity with AI writing tools (Claude, ChatGPT, Jasper, or similar) used with editorial judgmentExperience collaborating in an integrated creative team with designers and video producers