Content Writer

About the job

We're looking for a hands-on, performance-driven content writer who can own content end-to-end- from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high-performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.

Key Responsibilities

A. Content strategy & ownership:

1. Develop and execute a content strategy aligned with business and revenue goals.

1. Build clear content pillars for awareness, education, trust-building, and conversion.

1. Maintain consistency in brand voice across ads, social, website and partnerships.

B. End-to-end content creation:

1. Ideate, script, shoot, and deliver finished content (UGC-style, brand shoots, ad creatives, educational content).

1. Write compelling scripts and ad copies tailored to platform and funnel stage.

1. Create engaging narratives around men's hair health, product education, and customer journeys.

1. Ensure final output is polished, performance-ready, and on-brand.

C. Performance-led creative:

1. Create ad creatives for Meta, Google, YouTube, and other paid channels.

1. Optimize messaging for different funnel stages.

1. Analyze performance metrics (CTR, hook rate, hold rate, CVR, CPA, ROAS) and iterate content accordingly.

1. Continuously test new angles, hooks, formats, and scripts.

D. Cross-functional execution: