1. Write LinkedIn posts, Substack newsletters, Reddit posts, and long-form blog articles in the founder's voice using internal frameworks and skills 2. Turn raw inputs (founder voice notes, call transcripts, client conversations, market observations) into finished content pieces ready to publish 3. Edit videos for the Field Notes on AI Visibility series using AI-powered editors, including long-form episodes, short clips for LinkedIn and YouTube, and captioned snippets 4. Own the content calendar across LinkedIn, Substack, blog, and YouTube, including scheduling, publishing, and tracking performance 5. Coordinate with the video production lead on shoots, edits, and asset handoffs 6. Run AI search audits on Definer Brands' own visibility using tools like Semrush, Perplexity, and ChatGPT to inform content direction 7. Repurpose long-form content into multi-format assets across LinkedIn, Substack, Reddit, and YouTube 8. Maintain and improve internal content systems, briefs, and standard operating procedures 9. Track content performance across channels and share weekly insights on what's working 10. Stay updated on AI search, GEO, and B2B SaaS marketing trends, and bring fresh ideas to the content engine