Content Producer & Social Media Lead - Podcast & Personal Brand

About the job

Welcome to Figuring Fashion Podcast Figuring Fashion is a growing media brand bringing Indias fashion, lifestyle, and creator ecosystem into the spotlight. We dont just upload episodes. We build conversations, moments, and ideas that travel. Were looking for a Content Producer & Social Media Lead Podcast & Personal Brand who understands how content actually works on the internet. Not just posting. Not paid ads. Not SEO jargon. Not digital marketing for the sake of it. This is a content-first role built around:Hooks. Storytelling. Editing sense. Internet culture. Organic growth. Resonance.If you can watch a Reel or YouTube video and explain why it worked, why people shared it, and why it made someone stop scrolling youll fit right in. What youll be doing: Leading Instagram-first content for Figuring Fashion from ideation to execution Producing social media content around podcast episodes, guests, founder content, and original ideas Identifying strong hooks from long-form conversations and turning them into high-performing Reels Working closely with our in-house editor to shape the final output not just hand over timestamps Reviewing cuts, suggesting improvements, and helping the editor bring out the strongest moments Writing sharp captions, titles, reel hooks, and post copy in clear English Contributing ideas for the founders personal brand and helping execute them consistently Planning content formats, BTS ideas, employee-led content, and experimental reel concepts Tracking what works on Instagram and improving content based on performance Supporting YouTube content packaging where required, including titles, thumbnails, intros, and clipsSimple in theory. Powerful in execution. What were looking for: 13 years of hands-on experience in social media, content creation, creator-led brands, podcasts, media, or entertainment Strong understanding of organic growth through content not just paid ads, SEO, or textbook marketing A good instinct for hooks, storytelling, relatability, pacing, and share-worthy content Someone who actively consumes high-quality English content on Instagram and YouTube Good written and spoken English communication skills Comfortable working with editors and taking ownership of the final content output Someone who can think creatively, bring ideas, and execute without waiting for constant instructions Interest in fashion, lifestyle, creators, personal branding, self-growth, or culture-led content Ability to understand why people save, share, comment, or rewatch content Someone who wants to build content seriously not someone looking for just another social media jobIf youve ever watched a Reel and thought,This worked because the hook was strong,orThis got shared because people saw themselves in it,we want to speak with you. What its like working here:This is a small, young, creative team not a corporate machine.Youll work directly with the founder, an in-house editor, and a team that genuinely wants to build something in the content space.Youll be around podcast shoots, creative discussions, edit reviews, guest conversations, BTS moments, and real-time content decisions. One day you may be breaking down why a Reel worked, the next day you may be helping shoot an idea for the founders personal brand.The environment is fun, fast, experimental, and feedback-driven.No corporate stiffness. No office politics. No unnecessary jargon. No just post and go mindset.Were goal-oriented, but not robotic. Think of it like working on an ambitious friends project except the project is serious, the standards matter, and everyone is here to grow.If youre hungry, this is a strong place to grow.Youll get space to think, experiment, make mistakes, improve, and actually see your ideas become content.This is a content petri dish if you want to grow, you will grow here. Work Hours, Flexibility & Compensation: MatteBox Studios, Velachery, Chennai 5 days a week Full-time role only Not a freelance or remote-first roleDuring the initial training/incubation period, this is an in-person role because we need strong alignment, quick feedback, and a proper understanding of our content system.Once the workflow, ownership, and performance are clear, hybrid flexibility can be considered under the right conditions. Compensation: Based on experience and skill level. Open for the right candidate.We reward impact not just effort.And yes, we pay on time.We know the pain of delayed payments in media/startup spaces, and we dont play that game. This role is ideal for someone who wants to build, experiment, and grow inside a serious content-first media brand. Send your portfolio / previous work to:brainsbehindfiguringfashion@gmail.com