About YAAS :We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.https://www.instagram.com/reels/DTINJsyAReb/ About the role :Looking to hire a writer who is actively experimenting with the latest AI tools and wants to explain how everyone can use it for different use cases. Sounds like you? Read along! Role type: Full-time.In-office Location: Hebbal, Bengaluru.Experience: 2–4 years in content/writing. Project brief :We are looking for a writer who can think and write in Hindi and English. You will be writing, learning content across themes like AI tools, finance, tech news, careers and more. You should apply if:• You have prior experience writing video content for platforms like Instagram, YouTube, or In app learning products.• You can create strong visual and verbal hooks that instantly capture attention.• You’re able to simplify complex topics like AI tools, finance, careers, and tech into engaging, easy-to-understand content.• You think visually and can provide references, cues, and direction while scripting.• You can think, speak, and write fluently in both Hindi and English.• You have a strong research mindset and a high bar for credibility, accuracy, and source verification. This role is NOT for you if:• Your experience is limited to SEO/blog writing only.• You struggle with revisions or collaborative feedback.• Clear communication isn’t your strong suit. Culture at YAAS:What it’s like working with us:• Bias for action - We believe in shipping fast, learning faster, and improving along the way. Progress matters more than perfection.• Ego-free collaboration - Ideas are constantly challenged, refined, and improved. Feedback and rewrites are part of the creative process.• Ownership mindset - We don’t believe in task-based execution. We value people who take responsibility for outcomes and proactively solve problems.• Relentless curiosity - We’re always exploring & experimenting, new formats, trends, ideas, and ways to push content forward. Please note: There will be a mandatory format-thinking test as part of the hiring process. You’ll be given a content format and asked to creatively adapt it across 2–3 completely different topics or categories. The idea is to understand how you think, simplify, and make content engaging across formats. Roles & Responsibilities:• Take ownership of channel growth end-to-end : from creative strategy and scripting to channel management, performance tracking, and team coordination.• Develop content formats and scripts that align with the brand’s tone, voice, and growth goals.• Ensure high-quality output by maintaining strong first-draft approvals and quickly improving based on feedback.• Define the creative direction for your pod, including storytelling style, content pillars, formats, and overall tone.• Work closely with teams across production, strategy, sound design, and other creative pods to keep execution aligned.• Stay updated with platform trends, audience behavior, and competitor content to keep ideas fresh, relevant, and engaging. Some of the Key words you should know : • IP - An Instagram or YouTube channel managed by us for a brand. This could be a new channel started from scratch or an existing brand channel. Our goal is to make the brand feel relevant, relatable, and creator-led through informative and entertaining content.• Pod - A small creative team assigned to one or two channels. A pod usually includes a Content Lead and a Creative Engineer that you’ll work closely with.