Content Creator & Social Media Executive

About the job

Location: Mumbai Salary: 25,000 35,000 per month Work Mode: On-Site About Union LivingUnion Living is one of India's fastest-growing co-living brands, creating vibrant living experiences for students and young professionals across Mumbai, Pune, Gurugram, and Ahmedabad. We are looking for a creative and proactive Content Creator & Social Media Executive who can conceptualize engaging content, identify emerging trends, create compelling stories, and produce high-quality content across multiple digital platforms. This role is ideal for someone who enjoys content creation, storytelling, video production, social media management, and brand building. Key Responsibilities1. Content Ideation & StorytellingConceptualize and execute engaging content ideas across Instagram, LinkedIn, YouTube Shorts, and other social media platforms.Develop recurring content series that drive audience engagement and brand recall.Create storytelling-led content around residents, events, founders, employees, properties, and the Union Living community.Produce relatable, educational, entertaining, and trend-driven content for students and young professionals.Contribute fresh and innovative ideas to strengthen the brands digital presence.2. Video Creation & ProductionIndependently shoot videos across Union Living properties and events.Create engaging Instagram Reels, YouTube Shorts, and other short-form content.Stay updated with social media trends, content formats, and audience preferences.Experiment with different content formats to improve reach and engagement.Capture authentic moments and convert them into compelling content.3. Editing & Post-ProductionEdit reels, short-form videos, interviews, testimonials, event recaps, and promotional content.Add captions, transitions, graphics, animations, and effects where appropriate.Ensure content aligns with brand guidelines and quality standards.Deliver content within established timelines.4. Social Media ManagementManage Union Living's social media presence across Instagram, LinkedIn, Facebook, and YouTube.Plan and execute monthly content calendars.Write engaging captions and social media copy.Schedule and publish content across platforms.Monitor engagement and community interactions.5. Community & Event ContentCover resident events, festivals, workshops, activations, and community experiences.Create real-time content during events.Capture resident testimonials and community stories.Collaborate with operations and marketing teams to develop location-specific content.6. Brand Growth & PerformanceTrack content performance and key social media metrics.Analyze audience engagement and content trends.Recommend improvements to content strategy based on insights.Support initiatives that increase brand awareness, engagement, and lead generation.7. Influencer & Collaboration SupportAssist in identifying and coordinating with influencers and content creators.Support creator collaborations and brand partnership campaigns.Create content around collaborations, activations, and marketing initiatives. Eligibility & Skills