1. Plan and ideate content independently with a clear understanding of what to create and why 2. Capture behind-the-scenes content at factory and project sites 3. Stay updated with social media trends, formats, and viral patterns and adapt them to the brand 4. Shoot and edit high-quality videos and reels into clear and engaging stories 5. Collaborate closely with on-site teams to ensure strong content quality, angles, and storytelling 6. Manage the complete content process from ideation to publishing and engagement 7. Maintain consistency in posting and ensure alignment with brand positioning 8. Capture photos and videos of completed projects for social media updates 9. Analyze content performance and continuously improve based on insights