Etikara is an emerging premium D2C ethnic fashion label based in Lucknow. We design premium Indian wear, bringing accessible luxury to elegant and joyful celebrations. We are seeking a creative, disciplined Visual Content Lead to join our founding team and curate our visual narrative. This hybrid role blends digital strategy with hands-on content creation. We prioritize a stunning visual portfolio over traditional degrees: 1. Shoot & Produce: Conceptualize and direct high-resolution video/photo content (editorial styling, product details, BTS). Note: Shooting on an iPhone is highly preferred. 2. Post-Production: Execute clean, sophisticated edits with seamless transitions and curated audio that align with our premium visual guidelines. 3. Social Strategy: Manage the monthly content calendar, write polished copy, and cultivate our online community. 4. The Aesthetic: You possess a highly refined eye for premium fashion. You understand how lighting, framing, and pacing create a luxury experience.