Consumer Product Marketing Lead, Link

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

We’re looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe’s digital wallet, already used by 250+ million consumers, with millions more joining the network every month. This role sits at the center of Stripe's consumer ambitions—translating Link's product innovations into compelling narratives that drive discovery, adoption, and loyalty at scale.

What you’ll do

As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network—and bring the next hundreds of millions of shoppers into the network.

• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.

• Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.

• Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.